EaseMyTrip is one of the biggest and reputed travel companies with its base in New Delhi. Recently, the company registered an annual growth of 2.5X in transaction value through air ticket booking over a flash sale campaign on the 4th January 2019 and has now planned to raise Rs.1,500 crore ($210 million) through an initial public offer (IPO).
The company plans to list its shares for sale in the second half of 2019. Following this, the founders are expecting the business to be valued between $844.3 Million (INR 6,000 Crores) and $1.05 Billion (INR 7,500 Crores).
Off late, EaseMyTrip has curtailed expenditure on advertising and promotions and is focusing on B2B transactions such as bulk booking for air tickets, hotels and holiday packages from travel agents while supplementing and growing revenue through tie-ups with other companies. Its B2C business is said to be relatively smaller, although they are working to magnify and expand this segment.
Completely owned and operated by the Pitti family, EaseMyTrip is one of the leading travel companies of India that has entered and broadened the realm of successful businesses without any venture capital funds. Along with flights, the company is expanding its focus towards non-air products as well. In FY-2020, turnover of Rs.7,800 crore is expected of the company.